Huddle UK elevates mobile and travel protection with Open
For nearly a decade, Huddle has been the way Open brings simple, digital insurance to life. Starting in Australia in 2016, Huddle reimagined core categories—car, home and travel—with fast quotes, clear cover and online claims. The playbook was straightforward: reduce friction, keep wording human, and resolve the moments that matter with speed and care.
What we built in Australia
Huddle’s Australian roots shaped a model that’s now proven:
- End-to-end online journeys—from instant quote to claim.
- Plain-English product design, so customers know what’s covered.
- Always-on self-service, so people can manage policies on their time.
- Partner-ready distribution that embeds protection into everyday experiences.
That combination helped Huddle stand out in competitive categories—turning complex purchases into a few clear steps, and turning claim anxiety into fast resolution.
Our DTM strategy
Huddle grows through a diversified go-to-market approach designed for both reach and relevance:
- Direct marketing across digital channels to meet customers where they are.
- Aggregator websites to compete head-to-head with strong pricing, clear value and simple journeys.
- Referrer integrations with leading brands—such as Polestar, Cars24, Driva, Telstra and more—embedding protection at natural decision points like checkout, delivery, or account setup.
Live in the UK today
Huddle is now available in the UK with two products designed around how people actually live:
- Mobile Phone Insurance — Comprehensive cover for new and refurbished devices, including theft, loss, accidental damage, out-of-warranty breakdown and cracked screens. Quote, buy, manage and claim online.
- Travel Insurance — Single-trip and annual multi-trip options for UK and international travel, with straightforward ways to tailor cover to your trip.
How it fits together
Powered by Open’s platform, Huddle UK delivers the same experience customers know from Australia—fast quotes, clear policies, online claims—available directly or embedded inside partner journeys. For customers, that means certainty when it counts. For brands, it means relevant protection at the right moment with minimal lift.
About Huddle
Huddle is the consumer brand built by Open. Since 2016, it has delivered simple, digital insurance with quick quotes, clear cover and online claims.
About Open (UK)
Open provides the end-to-end technology, operations and compliance behind Huddle’s UK experience—enabling rapid product rollout, embedded distribution and a consistent journey from quote to claim.
Visit Huddleinsurance.com
