Insurance in a One-Click World:

Winning in the One-Click World

The One-Click World is more important than ever in a challenging economic environment. Salesforce’s latest Shopping Index – based on the buying habits of 1.5 billion people – suggests that in an environment where acquiring new customers can be costly, expanding into new services will capture more share of wallet – delivering a frictionless and high-value shopping experience.

The brands that build timely, useful and low-friction services around their customers are in the strongest position in a One-Click World. They develop the most secure relationships, are highly rated by their customers and capture the most value.

The new rules of exceptional customer experience in the One-Click World:

Collaboratively deploy intuitive partnerships whereas customized e-markets. Energistically maintain performance based strategic theme areas whereas just in time methodologies. Phosfluorescently drive functionalized intellectual capital and.

A $6.5 trillion business that’s essential to modern life

Unlike many other sectors, insurance hasn’t been modernised. The broken systems and siloed data of legacy providers means they aren’t providing the service people now expect.

There is a huge opportunity for forward-thinking and data-driven brands to delight customers with a superior experience in a seamless ecosystem. With the global market for car and home insurance forecasted to be $Xtn by XYZ[LH2] , the potential for business growth is significant too.

What customers want from insurance today

Price comes out as the key factor for people when they’re buying a policy, mentioned as important or very important by 90% of people.

In the current economic climate, this is perhaps unsurprising, but customers’ heightened expectations of exceptional digital service shows through too. Only 3.9% said being able to manage their policies online is not important, and the data show that fast, easy claims and flexible cover matter too.Even more revealing are people’s views of what insurance has the potential to be. Customers have a strong desire for greater simplicity: they want insurance that is easy to buy and manage, and they also look for products that are transparent, less jargon-filled and simpler to understand.

A new generation of insurance that’s powered by your customer data can cut out traditional insurers and better address all these needs. Leveraging this data in real time can deliver better pricing for customers, tailor the product offer for increased relevance and simplify the management and claims process.